Big Idea: conversation
What Social Media Analytics Do You Need to Know to Make Better Marketing Decisions?
When it comes to social media metrics, there are so many things you CAN measure that creating meaningful metrics for your social media program can be overwhelming. The key is to focus on the important metrics that get you to your goal. Avinash Kaushik, the analytics guru, detailed his thoughts on this subject a few months ago, but we think most concrete social media programs should measure these three big areas to determine the success of your social media efforts. Conversation Rate Engagement in social media measures how the public interacts with a brand or product’s social media presence. This[.....]
Mapping the virtual space to enrich conversations
What we learned from Anssi Vanjoki at Brandworks 2010 At Brandworks 2010, we had the distinct pleasure to hear from Anssi Vanjoki, EVP of Mobile Solutions from Nokia about how his company was seizing mobile technology’s amazing advantages to help people “live in the media.” Living in the media is not a buzzword; it is an accurate description for what is happening right now and what will continue to happen. Two facts that Anssi shared with us stand out: Over 5 Billion people worldwide are using cell phones today. Telecommunications companies have access to increased bandwidth that was not available[.....]
How to Communicate in a Conversation Economy
The following article was originally published on AdAge.com on October 27, 2009. MARKETING COMMUNICATIONS STRATEGY FOR A CONVERSATION ECONOMY By Marsha Lindsay, CEO, Lindsay, Stone & Briggs What does the worldwide, technologically enabled drive for conversations mean for marketers? It means you’re no longer marketing products or services; you’re marketing conversations. It means marketing communication planning should be driven by a conversation strategy. The right conversation strategy answers two big questions: What meaningful content will attract sufficient conversations with the right people? And, how will you jumpstart conversations and keep them alive? When people are starved for time and already[.....]
Tips for Conversational Success
Brandworks University® 2009 In this 4th installment of summaries of LSB’s Brandworks University 2009, we introduce Charlene Li, co-author of Groundswell, formerly of Forrester Research. Li offers tips and strategies for leveraging and measuring the conversation economy to jumpstart results in your organization. AR Profile of the Conversationalists Success Strategies for Tapping into Conversations and Transforming Your Company’s Marketing Charlene Li, Co-author, Groundswell: Winning in a world transformed by social technologies If you think social networking media like Twitter, Facebook or YouTube are all about the technology, you’re asking the wrong kind of question, says Charlene Li who co-authored of the best[.....]
How to Inspire Customers to Jumpstart Conversations on Your Behalf
Brandworks University® 2009 In the second in a series of blog posts recapping presentations from LSB’s Brandworks University 2009, we review how Nike’s Global Director of Brand Connections, Stefan Olander is jumpstarting conversations with brand fanatics worldwide. AR How to Inspire Customers to Jumpstart Conversations on Your Behalf Make no mistake. Stefan Olander, Nike’s Global Director, Brand Connections, loves the Nike brand and thinks the shoes are marvels of technology. But even he admits that “In the past, the product was the end point of the customer experience, now it is just the beginning.” Thanks to social networking media, Nike[.....]
Be a Chief Conversation Officer
Brandworks Bits One of the amazing things about working at LSB is the opportunity each year to attend Brandworks University and learn from some of the best minds in marketing. The 2009 conference in June of this year was no exception. The conference focused on jumpstarting sales and ROI in the Conversation Economy. While there is no replacement for being at the conference itself, we will endeavor to share some of the learnings with you via this blog over the next few weeks as we do our best to summarize the remarks of the faculty. In addition, a detailed whitepaper[.....]
