Lindsay, Stone & Briggs CEO Marsha Lindsay Discusses How to Successfully Launch a New Product
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Fast Company’s Expert Blog series titled “8 Ways To Ensure Your New-Product Launch Succeeds.” The article explores eight steps any company can follow to increase their odds of growth and transformation through a new product launch.
Without Alignment, Even the Best Integrated Strategy Will Fail
So, you’ve been to your integrated strategies seminars, you’ve read white paper after white paper and you have the best agency partners and consultants working with you to develop an integrated brand strategy that is guaranteed to deliver jaw-dropping results and transform your company and your career. Unfortunately, you have forgotten one key step. An omission that will render your brilliant strategy absolutely useless and doom your integrated marketing plan to an early grave in the PowerPoint graveyard. You didn’t get the right people aligned behind the process or its outcome and as a result your plans will make it[.....]