Big Idea: Amy Rohn
Lindsay, Stone & Briggs’ Amy Rohn commentary featured on Yahoo! blog
On September 13, Yahoo! Ad Blog, Water Cooler Talk, featured Amy Rohn’s commentary in a post titled “Moms are the ‘It’ Demographic, but Misunderstood.”
Do you have a back-up plan for success?
What’s your back up plan? Not a back-up plan for when everything goes South, but a back-up plan for success? We heard this question on a recent road trip the LSB PR team recently took to Green Bay to hear Peter Shankman speak at a meeting. If you don’t know of Peter, his background is in PR and he has become a social media expert and entrepreneur. He is a compelling speaker with a smart common-sense approach to social media and marketing and I recommend that you go hear him speak if you get the opportunity. I was struck by[.....]
Why you don’t drink Coke out of a sink and why you should always order first in a restaurant.
What we learned from Dan Ariely at LSB’s Brandworks University A purchase may seem like a relatively easy concept. But as noted behavioral economist Dan Ariely told attendees at Lindsay Stone & Briggs’ Bandworks University 2010 there is a lot more going on in the mind of the purchaser than a simple cash for goods or services transaction. And, according to Ariely, we, as marketers, should think about certain human weaknesses, namely a lack of self control, and create mechanisms to help people make better purchase decisions. When it comes to self control, Ariely talked about consumers overemphasizing the present[.....]
Getting your Target to Spend More
Many experts agree that while the economy may have bottomed out it’s going to take a while for consumers to start spending again. Which makes the topic of LSB’s 20th annual Brandworks University (May 24 – 26, mark your calendars now!) all the more compelling and timely. The 2010 Brandworks will focus on getting folks to open their wallets and spend more using the latest insights and techniques from behavioral economics and consumer psychology. This is how Marhsa Lindsay sums it up, “In an effort to get their target to spend again and again, many marketers see computer-enhanced statistical analyses[.....]