Big Idea: ad campaign

Should advertising be…
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Ever notice those stores at the mall that are “Just Socks” or “Just Calendars” and low and behold, you go in there and it is really just socks or just calendars? While that might be a great strategy for kiosks at a mall, the advertising world also seems to be going this way. There’s “Just Interactive,” “Just Social Media” and “Just Guerilla.” This all works if there’s someone watching over the whole thing, but somehow campaigns that are created piecemeal often are missing an overall idea. You can’t work in this business effectively anymore without seeing the big picture. Interactive[.....]