Big Idea: 500friends

Is Influence Overrated in Your Word of Mouth Campaigns?
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With SXSW just having finished in Austin, TX now is a great time to see what kinds of trends might be emerging from this uber cool conference that has launched the likes of Twitter and Foursquare in the past few years. While there are lots of new shiny things to get excited about, one that caught my eye this past week was the growth and maturity of platforms designed to allow consumers to trade in their value as word of mouth agents for products or brands they purchase and enjoy. Leading the way in this category is a start-up called[.....]