Work & Case Studies
See how we've jumpstarted brands
LSB Brandworks University ®
Jumpstarting what's next
LSB Brandworks University ®
Each spring leading marketers from around the world make a pilgrimage to visit LSB in Madison, Wisconsin for two days of transformative learning.
Now in its 21st year, our MBA-level Brandworks University has become a “must attend for anyone interested in leading edge brand strategy and management,” according to a former EVP at McDonald'.
To prepare, LSB annually tackles an emerging issue faced by leading marketers, researches and prepares next-generation solutions to address it, then recruits a world-class faculty with insights, cases and war stories that bring the solutions to life. One-of-a-kind learning is why 400 of the world’s leading marketers come each year to learn from LSB including executives from P&G, Nike, Sony, Johnson & Johnson, Northwestern Mutual, General Mills, Frito-Lay, Belize Tourism, GE, Coke and more.
Interested in our 2012 conference? (It's invitation only, if you're not on our list but want to see if you qualify, write klovelien@lsb.com.)
News & Views
LSB's insights and observations on brand launches and revitalizations
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Brandworks 2012 Live Blog!
Posted on 8th May 2012 by admin
Read more on our blog
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LINDSAY, STONE & BRIGGS CEO MARSHA LINDSAY DISCUSSES THE NEED FOR MARKETING SPEED
Posted on 7th May 2012 by admin
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Forbes’ CMO Network titled “The Need For Marketing Speed.” The article explains that the definition of success behind which your entire team must now be aligned is operating, innovating, engaging and reacting to the marketplace faster than your competition.
Read more on our blog
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The Five Most Important Qualities of a Great Client
Posted on 2nd May 2012 by Lee Schmidt
My career as an advertising copywriter began at some point between the time the earth was cooling and the Pleistocene. Or at least that’s what the interns that I work with believe. Because I’ve survived in a business notorious for chewing people up and spitting them out, I’ve worked…Read more on our blog
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Rules? What Rules?
Posted on 25th April 2012 by Matt Johanning
Maya Lin received a B+ for her Vietnam War Memorial concept while an undergraduate at Yale University. Her unconventional design stood in stark contrast to the other 1,400 entries in the competition. But controversy surrounded her until the monument’s completion in 1982.
The prevailing attitude at the time was that…
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Lindsay, Stone & Briggs CEO Marsha Lindsay Discusses How to Successfully Launch a New Product
Posted on 9th April 2012 by admin
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Fast Company’s Expert Blog series titled “8 Ways To Ensure Your New-Product Launch Succeeds.” The article explores eight steps any company can follow to increase their odds of growth and transformation through a new product launch.
Read more on our blog
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What brands NEED to do to make the switch to Timeline
Posted on 23rd March 2012 by Laura Blongiewicz
By now, we have all heard that Facebook is forcing all brand pages to use the new Timeline format by March 30th. Since the deadline is quickly approaching, what do we really NEED to do to make the change seamless?
Below are some highlights. For the full story download our whitepaper.
First things first, there are no more landing…
Read more on our blog
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Pinterest for Brands
Posted on 7th March 2012 by Todd LaBeau
By now you have heard the news that Pinterest is among the fastest growing social media sites in history. It has an average of 1.3 million users every day who (according to sources like Comscore, Techcrunch and Modea) spend on average of 15+ minutes on the site. You have no…
Read more on our blog
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What Social Media Analytics Do You Need to Know to Make Better Marketing Decisions?
Posted on 2nd February 2012 by Tom Kuplic
When it comes to social media metrics, there are so many things you CAN measure that creating meaningful metrics for your social media program can be overwhelming. The key is to focus on the important metrics that get you to your goal.Avinash Kaushik, the analytics guru,…
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Ways to Spark Better Thinking in Brainstorms
Posted on 14th December 2011 by Tom Kuplic
We always hope that creativity will hit the instant we start a brainstorming session and a revolutionary, big idea will emerge magically from some quiet corner of the room. Good luck. Doesn’t happen. There’s even some new research that shows a lot of what people have been doing in brainstorm…Read more on our blog
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Lindsay, Stone & Briggs new office space featured in Wisconsin State Journal
Posted on 26th October 2011 by admin
LSB’s new office space was the focus of the feature in the Wisconsin State Journal. LSB is moving their offices to an open-studio design to foster a more creative and collaborative environment.
Read more on our blog
News We Follow
Brand revitalizations and launches in the news
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About Us
Specialists in brand launches and revitalizations
Hi.
Are you here because you’ve got a brand that could use some juice?
Cool. That’s what we do.
We’re specialists in jumpstarting brands. New brands nobody’s ever heard of. Old brands that’ve lost their way, been ignored, or need a fresh approach.
Whatever the situation, we help marketing pros kick their brands into gear.
Is the clock ticking on your performance? What do you need to make happen in the next hundred days?
If it's a jumpstart, call us. We can help.
Check out the videos and blogs here for more detail on our approach and know-how.
Click here for an overview on how we came to be jumpstart specialists.
Let's talk about how we can give your brand momentum in the next 100 days.
