Somewhere in a brand's lifespan there is often a small shred of uncertainty.
In a brand’s life there are defining moments. Sometimes it’s at the launch. Or when the shiny newness has worn off and you’ve hit a plateau. Or worse yet, when you’re disrupted by somebody you didn’t even see coming. These defining moments can mean the difference between risk and reward, profit and loss. We mitigate the risk by transforming these defining moments through our specialty in successful brand launches and revitalizations.
For more than 20 years we’ve done this for companies from the Fortune 500 to major regional players across a wide range of categories. Our experience, best practices, and world class imagination gets the kind of results that get your brand market share, fame—and yes, fortune.
How? By making brands matter to the world.
Does your brand matter?
People don’t buy your offering because it’s the best. They buy it because it means something to them. How do we know? A healthy dose of real-life experience, and a ton of research with enough quantifiable data to quench your thirsty left brain.
If you have a brand new product or offering, you need to make it matter. If people have stopped buying your brand and you’re underperforming, well, maybe it’s because you just stopped mattering to your target. We can help. That’s the kind of gritty business problem we love to solve.
Ready to make your brand matter? Let’s Talk
What the heck is a content studio (and why would my brand need one)?
Jumpstarting the agency/client relationship: Q&A with Lisa Anderson
More PR problems for Pepsi: When ads turn into issues
Building Brand Awareness: Why it matters and where to start
Programmatic Creative: AI and Creativity
Marketing Campaign Strategy: The importance of mid-flight optimization
Social Video: Anyone else getting hungry?
Social Media Testing: 5 Steps to Test Your Way to Success