Work & Case Studies
See how we've jumpstarted brands
LSB Brandworks University ®
Jumpstarting what's next
LSB Brandworks University ®
Each spring leading marketers from around the world make a pilgrimage to visit LSB in Madison, Wisconsin for two days of transformative learning.
Now in its 21st year, our MBA-level Brandworks University has become a “must attend for anyone interested in leading edge brand strategy and management,” according to a former EVP at McDonald’s.
To prepare, LSB annually tackles an emerging issue faced by leading marketers, researches and prepares next-generation solutions to address it, then recruits a world-class faculty with insights, cases and war stories that bring the solutions to life. One-of-a-kind learning is why 400 of the world’s leading marketers come each year to learn from LSB including executives from P&G, Nike, Sony, Johnson & Johnson, Northwestern Mutual, General Mills, Frito-Lay, Belize Tourism, GE, Coke and more.
Interested in our 2012 conference? (It’s invitation only, if you’re not on our list but want to see if you qualify, write klovelien@lsb.com.)
News & Views
LSB's insights and observations on brand launches and revitalizations
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Ways to Spark Better Thinking in Brainstorms
Posted on 14th December 2011 by Tom Kuplic
We always hope that creativity will hit the instant we start a brainstorming session and a revolutionary, big idea will emerge magically from some quiet corner of the room. Good luck. Doesn’t happen. There’s even some new…Read more on our blog
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Lindsay, Stone & Briggs new office space featured in Wisconsin State Journal
Posted on 26th October 2011 by admin
LSB’s new office space was the focus of the feature in the Wisconsin State Journal. LSB is moving their offices to an open-studio design to foster a more creative and collaborative environment.
Read more on our blog
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Lindsay, Stone & Briggs Takes Home Three Public Relations Awards
Posted on 20th October 2011 by admin
MADISON, Wis. – The Public Relations Society of America-Madison Chapter held their 10th annual Alchemy Awards on October 20, 2011, and presented Lindsay, Stone & Briggs (LSB) with one award of excellence and two awards of merit for its public relations work.
The excellence award was given in the media relations category for work done for Michael Best & Friedrich….
Read more on our blog
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Launch Story: Esotika From Product Idea, to Key Insight, to Archetype
Posted on 18th October 2011 by Bill Winchester
There are product categories that have gone years without innovation. And when I say years, I mean since Ben Franklin’s time.Take, for instance, reading glasses. It’s not like they’re things that people seldom use. Some of us, well, actually all of us, are facing the…
Read more on our blog
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Lindsay, Stone & Briggs names new VP and Director of Interactive
Posted on 17th October 2011 by admin
MADISON, Wis.-October 17, 2011-Lindsay, Stone & Briggs is proud to appoint Todd LaBeau as Vice-President and Director of Interactive, a move that further elevates the agency’s capabilities in the digital and interactive arena.
“LaBeau’s e-commerce and internet marketing background makes him the ideal candidate to continue expanding the digital arm of LSB and raising the bar for world-class work,” said…
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Lindsay, Stone & Briggs Shares New Office Space Idea with Inc.com
Posted on 17th October 2011 by admin
Bill Winchester, the Chief Creative Officer at LSB, was recently quoted in an Inc.com article about the world’s coolest offices. LSB is moving their offices to an open-studio design to foster a more creative environment.
Check out what Bill had to say here: Your Office Design is Killing Teamwork
Read more on our blog
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“What the Hell, Let’s Try It!” – Time for the Next Gen of Integrated Marketing
Posted on 17th October 2011 by admin
Lindsay, Stone & Briggs CEO Marsha Lindsay discusses the framework for how to create a successful integrated marketing campaign in Vistage Connect.
Read the full column: “What the Hell, Let’s Try It!” Time for the Next Generation of Integrated…
Read more on our blog
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Missoni Impossible: Can a Launch be too Successful?
Posted on 22nd September 2011 by lisa j smith
Ok I admit it, I was in line at my local Target Tuesday before they opened, praying I too would get my hands on a few choice pieces of Missoni merchandise. I am a self-proclaimed fashionista so this partnership…
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Off Target: The Difference between Branding and Retail Sameness at Target
Posted on 11th August 2011 by Bill Winchester
What’s happened to Target? Well, a lot of their advertising has gone stupid-retail for one. Their broadcast has become a big ho-hum that carries very little branding, almost zero concept and this means the brand linkage to Target is completely dependent on three seconds of logo at…Read more on our blog
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Lindsay, Stone & Briggs gets Creative with Inc.com
Posted on 29th July 2011 by admin
Bill Winchester, the Chief Creative Officer at LSB, was recently quoted in an Inc.com article containing tips on hiring the most creative, innovative individuals.
Check out what Bill had to say here: 10 Tips on Hiring for…
Read more on our blog
News We Follow
Brand revitalizations and launches in the news
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About Us
Specialists in brand launches and revitalizations
Hi.
Are you here because you’ve got a brand that could use some juice?
Cool. That’s what we do.
We’re specialists in jumpstarting brands. New brands nobody’s ever heard of. Old brands that’ve lost their way, been ignored, or need a fresh approach.
Whatever the situation, we help marketing pros kick their brands into gear.
Is the clock ticking on your performance? What do you need to make happen in the next hundered days?
If it's a jumpstart, call us. We can help.
Check out the videos and blogs here for more detail on our approach and know-how.
Click here for an overview on how we came to be jumpstart specialists.
Let's talk about how we can give your brand momentum in the next 100 days.